While many of the above bonuses and promotions are aimed at bringing new players to an online casino, they casinos also make a huge effort to keep their current players satisfied and coming back for more. One of the main ways in which they do this is by offering incentives for players to continue to play over the long term in the form of a VIP or loyalty bonus scheme.
They know that by spending some extra money to keep their current players happy, they will ensure a steady stream of income for years to come; and happy customers are also the best source of free advertising out there. These loyalty and VIP programs work in a similar way to those which are offered through club cards at land-based casinos, except it is much easier for the casino to keep track of play and give instant rewards.
Basically, for every dollar wagered at the casino, the player will earn a certain amount of point which, once they add up to a certain amount can be redeemed for bonus cash or other prizes. For instance, a casino might offer a system where for every $5 you wager, you receive 1 VIP point, and once you reach 500 you can redeem those points for $5 in free casino play. Or, you can save your points and use them for larger cash amounts or for merchandise which the casino might offer. Every VIP and loyalty scheme is different, so you should do some research to see which casino offers a loyalty program which is right for you.